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A new Nickelodeon-branded Web site for the Chinese market has launched at nick.cctv.com through a recent partnership between MTV Networks China, a division of Viacom, and CCTV.com. This is the first co-branded online destination in the territory that prov

April 6, 2018

1 Min Read

A new Nickelodeon-branded Web site for the Chinese market has launched at nick.cctv.com through a recent partnership between MTV Networks China, a division of Viacom, and CCTV.com. This is the first co-branded online destination in the territory that provides streaming video of Nick content.

"CCTV and Nickelodeon have worked together to make 'SpongeBob SquarePants' a smash hit on television and now we're looking forward to building upon that success for Nickelodeon properties in the online environment," says Mei Yan, managing director of MTV Networks China. "The co-branded site will allow on-demand access to a range of Nickelodeon content, including video streaming of our biggest hits, marking a historic first for an international broadcaster in China. As one of the world's leading kid's entertainment brands, we will work closely with CCTV.com to make this platform a fun and interactive way for Chinese audiences to engage with Nickelodeon."

Currently, the site offers streaming video of "SpongeBob SquarePants" episodes, as well as games and wallpaper. Later this year, more content and videos will be added based on "Dora the Explorer" and "CatDog."

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