NFL and Majestic Extend Partnership

Football league longstanding licensing relationship with athletic apparel company.

The National Football League and Majestic Athletic have agreed to a wide ranging, multi-year contract extension, continuing their 26-year partnership.

Under the new agreement, Majestic will retain the rights to design, produce and distribute an assortment of men’s and women’s fan apparel across multiple distribution channels.

“We are excited to extend our strategic partnership with a company that shares our passion for providing NFL fans with fashionable and trend-right apparel,” says Leo Kane, senior vice president, consumer products, NFL. “The Majestic team are licensed apparel innovators who understand our diverse fan base and have the expertise to build a Super Bowl caliber apparel assortment each season.”

Majestic made its NFL product debut in 1989. During the upcoming term, the partnership will focus on strategic retail channel growth and providing a broad assortment of apparel options to the global market.