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Muhammad Ali Readies 50th Anniversary Merchandise

A number of new licensing initiatives will launch in honor of the 50th anniversary of Muhammad Ali's 1960 gold medal Olympic boxing victory in Rome.This August, New Era Caps, in partnership with Muhammad Ali Enterprises, will launch The Ali Collection, fe

April 6, 2018

1 Min Read

A number of new licensing initiatives will launch in honor of the 50th anniversary of Muhammad Ali's 1960 gold medal Olympic boxing victory in Rome.

This August, New Era Caps, in partnership with Muhammad Ali Enterprises, will launch The Ali Collection, featuring imagery and quotes from throughout Ali's career. The line will kick off with a limited-edition cap for New Era Caps' Capture the Flag program.

DC Comics is also on board to reprint the classic comic book "Superman vs. Muhammad Ali," along with a hand-painted, cold-cast porcelain statue. Both will be available in November.

In time for Christmas, Company X Accessories will roll out co-branded Ali/Everlast boxing gloves for the Wii.

MAE's other licensees include American Greetings, Bradford Exchange, Electronic Arts, Vandor and Scholastic.

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