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Mattress Firm Dreams Big with Sleep.com

The resource will include curated products, expert guidance and more.

License Global

August 20, 2020

1 Min Read
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Mattress Firm has announced a new beginning for Sleep.com as a resource for learning how to sleep better and feel better. With expert guidance, content, data and curated products, the site is dedicated to caring for all people who want to achieve better sleep and greet the day feeling their strongest. 

"In a time of uncertainty and stress, we know that sleep's restorative power has never been more important for our physical and mental wellbeing," says John Eck, president and chief executive officer, Mattress Firm. "We believe the path to wellness starts with a good night's sleep. That's why we have accelerated our plans to launch Sleep.com, which will build to become a supportive community where you can find the tools you need to pursue better sleep. We hope you will join us on the journey."

In celebration of the site's launch, Sleep.com will premiere a brand film and a series of three mini documentaries exploring diverse ways people have discovered what makes them feel alive and recharged – nature, art and human relationships. Musicians and artists including Jackie Venson, Cruz Ortiz and Nina Martin will be featured on a VanLife tour from Marfa through Austin to San Antonio, Texas. 

To promote the launch, Sleep.com is giving away sleep products for those who follow and share content on Instagram. Giveaways include one Queen Size Cocoon Chill Mattress by Sealy, one Malouf Supreme Performance Bundle with King Pillows and one PureCare Luxury Cooling Bundle with King Pillows). The contest runs through Thursday, Sept. 3, with winners announced on Thursdays. Visit the Sleep.com Instagram page to enter to win and for official rules.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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