April 6, 2018
VF Corporation will explore new options for its branded sports apparel business.
The VF Corporation has announced it will start to explore strategic alternatives for its Licensed Sports Group business, a division of VF’s Imagewear portfolio.
VF’s LSG business, which includes the Majestic brand, provides apparel and fanware through its licensing deals with U.S. and international sports leagues, colleges and universities and lifestyle brands. According to VF, the Imagewear business reached $1.1 billion, with LSG accounting for roughly half of that.
“As active portfolio managers, we constantly assess the composition of our company to ensure VF’s portfolio is aligned with our strategic objectives and positioned to maximize growth and return to our shareholders,” says Eric Wiseman, chairman and chief executive officer, VF. “In this respect, we are exploring options for our LSG business to position the organization to continue its success and achieve its future potential.”
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