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Looking for Oreo Apparel and Accessories? Call Brand Central

Mondelēz International has tapped Brand Central to represent its portfolio for brands for merchandise licensing and collaborations across the globe.

License Global

May 17, 2018

1 Min Read

Moving forward, Brand Central will develop merchandise programs based on Mondelēz’s brand index including Chips Ahoy!, Ritz, Swedish Fish, Sour Patch Kids and Oreo, and will seek opportunities in a host of categories including apparel, accessories, housewares, health and beauty and more.

“We are thrilled to be working with Mondelēz International to represent their iconic portfolio of brands,” says Ross Misher, chief executive officer, Brand Central. “They have such an amazing assortment of passion brands such as Oreo, which is one of the top five brands for Generation Z, according to a 2017 Google report.  We are looking forward to working with partners to supply the merchandise demand for these brands.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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