Lola & Virginia Reach Out for Imira

Spain’s Imira Entertainment has scored additional broadcast, home entertainment, licensing and interactive deals in territories worldwide for “Lola & Virginia.”

Television sales include a deal with Nickelodeon Korea, which has become the fifth Nickelodeon channel to acquire the series, and Turkey’s Digiturk, which has picked up the Pay TV rights to all 52 episodes. DVD rights to the show have gone to Planet of Hits in Russia and Quality Films in Chile.

In Latin America, IMC Licensing has acquired Lola & Virginia rights for Argentina, Uruguay, Paraguay and Bolivia. This follows recent licensing deals with RAI Trade (the commercial arm of RAI) for merchandising rights to the property for Italy, and Panini forLola & Virginia sticker books, story albums, puzzle and colouring books in Italy as well as Spain, Portugal and Brazil.

A VOD deal has been signed with Porchlight’s KidMango in the United States and, in a further deal, Canada’s Tribal Nova, a developer and distributor of interactive content, virtual video games and video-on-demand environments for children aged 3 to 12, has picked up Lola & Virginia for the web site Kid Studio in a deal that includes Canadian French and English-language VOD and gaming.

Lola & Virginia has sold worldwide in over 90 territories to broadcasters including RAI, RTVE, France 3, RTP as well as Nickelodeon in Latin America, Asia and France, Benelux, Korea and the Disney Channels in Spain and Italy.

The licensing and merchandising strategy includes a deal for Spain and Portugal with Comercial Nim for school sets, stationery, backpacks, pencil cases and further product lines are planned by Comercial Nim working with Mendía Marketing, which will include games, T-shirts, beach sets, and toiletries.

Grupo Edebe has launched ten manga style comic books in Spain and mobile content producer Alvento is distributing ring tones, games, images, screen savers and a WAP Portal for the brand.

Imira Entertainment is also producing online games for the Lola & Virginia website, www.lolavirginia.com, which are available in Spanish, English,, and Catalan and are being localized in Italian and Portuguese.