The Licensing Industry Merchandisers’ Association has announced its list of 154 nominees for the 2019 International Licensing Awards.

License Global

May 3, 2019

6 Min Read

LIMA’s nominees were selected from a panel of nearly 150 executives from 18 different countries. The committee narrowed down its list of contenders from 622 submissions spread across 19 different countries.

Nominated companies came from a wide range of industry verticals including apparel, automotive, toys, and video games. Organizations selected this year include Williams-Sonoma, ASOS and Hasbro.

“This elite group of nominees is truly representative of the global licensing community, showcasing the creativity and innovation that is part of our industry’s DNA,” says Maura Regan, president, LIMA.

Winners from this year’s nominee pool are set to be chosen by a LIMA member vote in the coming weeks and top vote earners will be announced on June 4 during the Licensing Expo 2019 in Las Vegas, NV. The awards ceremony and networking event is free for all Licensing Expo attendees.

Nominees include:

Apparel & Accessories

Accutime Watch (L.O.L Surprise! Watch)

Bombas Socks (Sesame Street Socks)

Coco de Mer (V&A Luxury Lingerie & Nightwear)

Cyrillus (Harry Potter Children’s Wear)

Paul Dennicci (The Very Hungry Caterpillar / The World of Eric Carle Infantwear)

Pull & Bear (Stranger Things Apparel Range)

Spirit Halloween (Fortnite Costume & Accessories Range)

Appliances, Automotive, Hardware

ION Audio (Ford Mustang LP Record Player)

Kids Embrace (DC Comics Batman Combination Booster Seat)

Pro-Ject Audio Systems (The Beatles Turntable)

Select Brands, Inc. (Marvel Iron Man Coffee Maker)

Spin Master Moonlite (Eric Carle Storybook Projector)

Williams-Sonoma Inc. (Harry Potter Range)

Toys, Games, Novelties (0-12 yo)

Bonkers Toys (Ryan’s World Giant Mystery Egg)

Headstart (Sesame Street Feature Plush)

Jazwares (Fortnite Llama Loot Pinata)

Jazwares /Surge Licensing (Feisty Pets)

Lego (Harry Potter Range)

Lego (Jurassic World Range)

Apps, Software, Video Games

Frontier (Jurassic World Evolution Game)

Kano (Harry Potter Coding Kit)

Ludia (Jurassic World Alive AR Game)

Scopely (WWE Champions Mobile Game)

Tastmakers, LLC (Arcade1Up)

Wildworks (Ryan’s World Mobile Game)

Food & Beverage

The Ruprecht Company (Tony Roma’s Range)

Asembl / Diageo / Beanstalk (Baileys Coffee Pods)

Earth Source (Corona Limes)

Hershey’s / Kraft Heinz (Hershey’s & Reese’s Whipped Toppings)

Rossi Ice Cream / The Point.1888 (Candy Crush Ice Cream)

SeaPak (Budweiser Beer-battered Seafood)

Silver Screen Bottling (Star Trek Spirits)

Twinings (V&A William Morris Tea)

Health & Beauty Aides

ASOS (Crayola Beauty Range)

Boots UK (Harry Potter Range)

Centric Beauty (Hershey’s Kisses Lip Balm)

Centric Brands LLC (Jurassic World Dinosaur Egg Jumbo Bath Fizzie)

Convenience Co. Ltd (Keith Haring Sexual Health Products)

Glamglow (My Little Pony Glittermask GravityMud)

Sally Hansen (Jelly Belly Nail Care Line)

Home Décor

Crate & Kids (Sesame Street Furniture and Décor Range)

Del Conca (Felix the Cat Ceramic Tiles)

Dorel Home Furnishings Inc. (Cosmo Living by Cosmopolitan)

Lagardère Active Enterprises (Elle Décor Collection)

Pottery Barn Teen (Harry Potter Furniture and Décor Range)

Sofa Workshop (V&A Sofa Collection)

Publishing, Back-to-School

Carlton Books (Jurassic World / Fallen Kingdom AR Children’s Book)

Hachette (Albert Einstein / Max Einstein, The Genius Experiment)

Insight Edition (Harry Potter Pop-Up Guide)

Moleskin (Super Mario Notebook & Stationery Range)

Penguin Random House (Tasty latest & greatest Cookbook)

Quadrille / Hardie Grant Publishing (Cath Kidston Notebook & Stationery Range)

TYPO (Harry Potter Stationery & Gifting Range)

Toys, Games, Novelties (13+ yo)

Asmodee Group / Endemol (Black Mirror: Nosedive Boardgame)

Bacon Company (Sesame Street Pet Toys)

Funko (Warhammer 40,000 Figurines)

Hasbro (Fortnite Monopoly)

Maxx Marketing (Harry Potter Real Talking Sorting Hat)

USAopoly (The OP) (Thanos Rising / Avengers: Infinity War)


Grateful Dead (Warner Music Artist Services)

Keith Haring (Artestar)

Smiley (The Smiley Company)

The British Museum (Alfilo Brands)

The Very Hungry Caterpillar / The World of Eric Carle (Eric Carle Studio, LLC / The Joester Loria Group)

V&A (Victoria and Albert Museum)

Digital, Apps

Brown & Friends (LINE Friends)

emoji ® (emoji company GmbH)

Five Nights at Freddy’s (Scottgames)

Fortnite (Epic Games)

World of Tanks (Wargaming Europe)

Wuhunagwanshui (Yijanjuzhou Culture Co. Ltd.)


American Red Cross (American Red Cross)

Cosmoliving by Cosmopolitan (Hearst)

Craftsman (Stanley Black & Decker / Beanstalk)

Energizer (Energizer / Beanstalk)

Frigidaire (The Electrolux Group)

Tasty (Buzzfeed)

The Goodyear Tire & Rubber Co. (The Goodyear Tire & Rubber Co.)

Entertainment/Character – Animated

Boonie Bears (Fantawild Animation)

L.O.L. Surprise! (MGA Entertainment)

Miraculous (ZAG Inc.)

Peppa Pig (Entertainment One)

PJ Masks (Entertainment One)

Rick and Morty (Cartoon Network)

The Grinch (Universal Brand Development)

The Gruffalo (Magic Light Pictures)

Entertainment/Character – Live-Action

Harry Potter (Warner Bros. Consumer Products)

JoJo Siwa (Nickelodeon)

Jurassic World (Universal Brand Development)

Mister Roger’s Neighborhood (Mister Roger’s Neighborhood / Brand Central)

Shark Week 30th Anniversary (Discovery Inc.)

Yedaz Bollywood Madness (Shemaroo Entertainment)

Food/Beverage, Restaurant

Baileys (Diageo / Beanstalk)

Coca Cola (The Coca-Cola Company / Redibra)

Corona (Constellation Brands / The Joester Loria Group)

Guinness (Diageo / Beanstalk)

Hershey’s Reese’s (The Hershey Company)

Tapatio Hot Sauce (Tapatia Hot Sauce / Brand Central)

Welch’s (Welch Foods)

Sports & Collegiate

Borussia Dortmund (BVB Merchandising GmbH)

Head (Head Sports GmbH)

Mormaii (Mormaii Indústria e Comércio Esportivos Ltda)


PGA Tour (PGA Tour)


Best Licensed Promotion

Amazon’s Jurassic World Delivery (Universal Pictures)

A Wizarding World Holiday at Chan (Warner Bros. Consumer Products / Changi Airport Group)

Home Alone Again (20th Century Fox / Google Assistant)

LINE Friends Day ( Group)

Miniature Collectables Unga &Coles (Unga & Coles)

Planet or Plastic? (National Geographic)

Shimajiro x Japan Airlines “Let’s Fly & Grow Together” (Benesse Corporation, Japan Airlines)

The Simpsons & Krispy Kreme D’oh (20th Century Fox / Krispy Kreme Australia / Merchantwise)

Best Licensed Collaboration

Harry Potter Swarovski ® Collection (Warner Bros. / Swarovski Crystal / The Carat Shop)

Hello Kitty x Converse (Sanrio / Converse)

Hershey’s x LeSportsac (The Hershey Company, CAA-GBG)

Louis Vuitton & The Wizard of Oz (Warner Bros. Consumer Products)

Sydney Opera House & Sheridan (Sydney Opera House Trust / Hanes Brands Inc. / Untapped Agency_

The Peanuts Global Artist Collective (Peanuts Worldwide)

Transportation for London x adidas Original (Transport for London / Adidas / TSBA Group)

UNIQLO’s KAWS x Sesame Street (Sesame Workshop / Uniqlo / KAWS / IMG Japan)

Vans & Van Gogh Museum (Van Gogh Museum Amsterdam / Vans / Moxie)

Best Experiential or Location-Based Initiative

Camp Master Chef (Campus Cerdanya / Endemol Shine North America)

Hello Kitty Fun Run 2018 (Sanrio / Total Running / Tycoon Enterprises)

Hello Kitty Grand Café (Sanrio)

Jurassic World VR Expedition (Universal Brand Development / Dave & Busters / The Virtual Reality Co.)

Peppa Pig (Merlin Entertainments / Entertainment One)

Sesame Street Pop Up 50 (Sesame Workshop)

The British Museum “A Journey through Time” (Alfilo Brands)

The Trolls Funhouse (The Sudden Impact! Entertainment Co. / Dreamworks / Dreamworld Australia)

Warner Bros. Classic “Get Animated Invasion” (Warner Bros. Consumer Products)

Best Retailer

Entertainment/Character Brand Initiative

Galéries Lafayette (Wizarding World)

Guess EU (Miraculous)

Primark (JoJo Siwa)

Riachuelo (Stranger Things)

Spirit Halloween (Fortnite)

Target (Minecraft)

Walmart (Jurassic World Fallen Kingdom #JWUnleashed)

Walmart (Ryan’s World)

Corporate, Lifestyle, Fashion, Sports Brand Initiative

Barbour Intl (Steve McQueen)

Dunkin’ (Girl Scouts)

Forever 21 (Coca-Cola)

Spencer Gifts (Corona)

Wayfair (Cosmoliving by Cosmopolitan)

Walmart (Shark Week 30th Anniversary)

Walmart (Tasty)

Walmart Japan (Tony Roma’s)

The Newcomer Award

Fortnite (Epic Games)

Harry Potter Coding Kit (Kano)

BT21 (LINE Friends)

Tasty + Walmart Goodful + Macy’s (Buzzfeed)

Summer Palace (Beijing China Cultural Tourism and Creativity Co. Ltd.)

Arcade1Up (Tastemakers)

Elumi GmbH (AEG/Electrolux Group)

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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