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LIMA hosted its annual International Licensing Excellence Awards last night honoring the crème de la crème of the licensing industry.
April 6, 2018
The International Licensing Industry Merchandisers’ Association hosted its annual International Licensing Excellence Awards last night. The event, which was held at the Mandalay Bay during Licensing Expo, honors their picks for the best, most successful licensed properties, products and campaigns.
Taking home the grand prizes was Activision for its Skylanders property, which named Overall Best Licensed Program, and Hot Topic, which received the Best Retailer award for its The Hunger Games program.
“It was a tough competition this year, as there were so many wonderful licensed properties and programs from all around the world to choose from–and our members rose to the challenge with a list of deserving honorees,” says Charles Riotto, president, LIMA. “The 2013 award winners delivered outstanding entertainment value to consumers on a global scale, while helping to lead licensing industry growth for the second consecutive year.”
Other major winners include:
Overall Best Licensing ProgramBest–Activision Publishing for Skylanders
Retailer of the Year–Hot Topic for the Hunger Games
Best Retailer of the Year–Hot Topic for the Hunger Games
Best Art or Design Program–The Very Hungry Caterpillar/The World of Eric Carle (by Eric Carle Studio/The Joester Loria Group)
Best Art or Design Licensee–Kids Preferred (for The Very Hungry Caterpillar/The World of Eric Carle)
Best Character or Toy Brand Program–Skylanders (by Activision Publishing, Inc.)
Best Character or Toy Brand Licensee, Hard Goods–LEGO (for Marvel Super Heroes)
Best Character or Toy Brand Licensee, Soft Goods–Alfred Angelo (for Disney Fairy Tale Weddings)
Best Corporate Brand–HGTV Home by HGTV Home/Beanstalk
Best Corporate Brand Licensee–Sherwin-Williams for HGTV Home
Best Film, Television, Celebrity or Entertainment Program–Marvel’s The Avengers (by The Walt Disney Company/Marvel Entertainment)
Best Film, Television, Celebrity or Entertainment Licensee, Hard Goods–CVS/Pharmacy (for NUANCE Salma Hayek)
Best Film, Television, Celebrity or Entertainment Licensee, Soft Goods–
Vans (for Yo Gabba Gabba!)
Best Sports Program–National Basketball Association
Best Sports Licensee–Junk Food Clothing Co. (for Vintage NFL)
Best Licensed Promotion–50 Years the Art of Soup: Campbell Soup Company (for Andy Warhol at Target)
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