LIMA Launches Asian Awards

The International Licensing Industry Merchandisers’ Association is organizing the first ever LIMA Asian Licensing Awards.

Nominations are being accepted through Tuesday and the winners will be announced on Jan. 6, 2014, at the Hong Kong International Licensing Show in Wanchai, Hong Kong.

The new awards program will award licensing excellence in six categories: Best Asian Property of the Year, Best Corporate Brand Program of the Year, Best Entertainment License of the Year, Best Licensed Promotion of the Year, Best Licensee of the Year and Best Licensing Agency of the Year.

A panel of licensing experts will review each entry and a maximum of five entrants per category will be placed on the ballot and distributed to LIMA Asia members in November.

“We’re excited to introduce our new Asian Licensing Awards program at the upcoming Hong Kong Show, which continues to attract more attendees from across Asia and around the world,” says Charles Riotto, president, LIMA. “This is the highest level of recognition for Asia’s most successful programs, properties and products in the licensing market.”

To enter and for more details visit LIMAChina.org.