The Licensing Mixtape S3 E8: How to Build a Brand that Lasts with Cyber Group StudiosThe Licensing Mixtape S3 E8: How to Build a Brand that Lasts with Cyber Group Studios
Pierre Sissmann, president, chief executive officer, Cyber Group Studios and Bruno Danzel d’Aumont, vice president, Cyber Group Studios shine a light on building an animation brand that lasts in the latest episode of the Licensing Mixtape podcast.
Cyber Group Studios, the animation studio behind hit series “Gigantosaurus,” was founded by industry experts over 15 years ago to bring good content and compelling storytelling to kids worldwide.
Speaking to License Global on how to turn decades of expertise into a smash-hit brand, Cyber Group Studios explains everything animators and brand owners need to know about expanding a property in the right way.
“You need to create amazing content, content that kids and families will cherish and want to see again, and again and again,” says Sissmann. “That is not an easy thing to do. You need to work with talented scriptwriters, designers, animators and that’s just the basics. When you want to expand a property like ‘Gigantosaurus,’ and we’re working very hard on that, you need to create new stories, new forms of entertainment that are visually striking, whether it’s simple animation or what we’re doing at the moment which is real-time animation and motion capture for a program called the Giganto Club, where the kids will be able to immerse themselves and play with new dinos. It’s a business of creation, and you need to try and try again to make sure you do not bore kids. Compelling stories, compelling animation and extending the reach to new experiences.”
Listen to Season 3’s penultimate episode, “How to Build an Animation Brand that Lasts with Cyber Group Studios” via Spotify, iTunes, Stitcher, Google Podcasts and Soundcloud, or visit the Licensing Mixtape home page on License Global for all three seasons.
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