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The Licensing Mixtape S3 E3: Influencer Hyram Yarbro on Breaking the Beauty MarketThe Licensing Mixtape S3 E3: Influencer Hyram Yarbro on Breaking the Beauty Market

Skincare influencer Hyram Yarbro and Mike Bienstock of Semaphore Licensing share rare insight into the process of bringing a product to market.

License Global

July 9, 2021

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In the latest episode of The Licensing Mixtape, Hyram Yarbro explains his journey from influencer to brand creator and partner to bring his own range of beauty products, Selfless by Hyram, to retail with Sephora.

Joining forces with Mike Bienstock, Semaphore Licensing who, in turn, brought in brand partners, The INKY List, Hyram Yarbro has successfully launched Selfless by Hyram to high acclaim.

The Licensing Mixtape · S3 E3: Hyram Yarbro on the Launch of SELFLESS with Semaphore Licensing

“I was so hesitant to partner and go into the licensing world because I have these expectations for what I wanted the social impact to be, what I wanted the giving element to be and, for me, those were strict and non-negotiable,” says Yarbro. “So having a team by my side to emulate that same energy of what we wanted from a brand was so important ... You watch any of my YouTube channels; I have very high standards for what I expect out of brands and my own brand just needed to go above and beyond even that. That’s why our relationship works.”

Catch the episode on any podcast platform or via License Global for a full insight into how one man’s passion for high-quality skincare turned into a search for the best-possible product collaboration with a focus on goodness, sustainability and consumer care.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

 

 

 

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