The Licensing Mixtape S2 E8: The Gaming Issue Special

Ben Roberts, content editor, License Global, highlights the Top 5 video game brand engagement trends in this all-new episode.

License Global

April 30, 2021


To mark the launch of License Global's gaming-themed issue, content editor Ben Roberts takes a deep dive into The Gaming Issue, looking at our takeaways, exclusives and insights from the stories themselves.

"For those of you who have yet to read it, this issue looks at the latest trends in gaming, the meteoric rise of gaming fandom and speaks with brands like Xbox, "Fall Guys," Games Workshop and more to uncover the latest launches and upcoming titles changing the game as we know it," says Roberts. "To honor the launch, we're looking at the Top 5 brand engagement methods behind modern gaming. For the full run-down of the gaming market, you'll have to head over to to read the issue in full, but I'm going to break down some themes you won't find in the pages to pay homage to the greatest entertainment medium of the modern age."

The Licensing Mixtape · S2 E8: Gaming Issue Special - Top 5 Brand Engagement Trends in Gaming

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Listen above to hear all about The Gaming Issue, and click here to read it!

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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