The Licensing Mixtape S2 E10: Discussing the Halo Effect with XBOX

The Licensing Mixtape goes behind the scenes with Xbox, the global gaming disruptor brand behind "Halo" and a new generation of cutting-edge consoles.

License Global

May 28, 2021

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Available now, the latest episode of the Licensing Mixtape – a podcast by License Global – shares an exclusive interview with John Friend, head, “Halo” and Xbox Consumer Products, Xbox, and Ben Roberts, senior content editor, License Global explores the backstory behind one of the biggest gaming brands on the market.

The Licensing Mixtape · S2 E10: Discussing The Halo Effect with Xbox

“Ultimately, we want to offer a range of products, opportunities and experiences to our fans,” says Friend. “Then we want to see what they’re gravitating to, be open-minded enough to listen, flexible and nimble enough to follow and strategic enough to plan for bigger moments. It’s not easy, but it’s fun as hell. I love it.”

With “Halo: Infinite” promising to bring fans of the gaming blockbuster back to the world of Master Chief, a next-generation console currently defining modern gaming experience and a world of new titles, IP and products on the way, the Licensing Mixtape dives deep into the world of Xbox fan engagement.

For those who missed the cover story interview for License Global’s Gaming Issue, the full exclusive interview is available now and in the magazine issue itself with an Xbox exclusive, as well as interviews with Activision Blizzard, Games Workshop, Hasbro, SEGA and the creative minds behind “Fall Guys,” Mediatonic. Check out that magazine issue here.

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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