The Licensing Mixtape Looks to the Biggest Brands of the Decade

To mark the launch of the License Global December Issue – and the 2020 edition of The Influentials – the team behind the report breaks down their top picks for the biggest brands of the 2010s to 2020 and beyond.

License Global

December 11, 2020

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“These brands are now going to become synonymous with everything you do and everything you were doing today, ten years from now,” says James Dohnert, content editor, License Global. “I think brand recognition and brand support has grown rapidly just because of what’s happened this year.”

The Licensing Mixtape · Episode 18: The Biggest Brands of the Decade with License Global

Discussing everything from the rise of the Adidas collaboration, to the takeover of “Adventure Time,” and the expedition of meme culture through Grumpy Cat, the License Global team select a few of their top picks from mainstays like Marvel’s “Avengers” to future icons like Peloton and Disney+.

To read the full Influentials report, head to License Global’s e-reader for the full breakdown of the biggest brands of the 2010s and ones to watch for the 2020s.


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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