The Licensing Mixtape: License Global Live – Kids’ Content

Listen to experts in the kids’ industry to learn what content makes Gen Alpha tick.

License Global

June 11, 2021

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TV, streaming, film, short-form, podcast, YouTube, TikTok, WeChat … Kids are exposed today to more content channels than ever, but how are they consuming? Are they multi-platform and the old way of looking at content – as delineated by channel – is outdated? This webinar will explore all the ways kids’ behavior is changing, both pre-2020 and as a result of that unprecedented year, and touch on how behaviors are shifting in 2021 for Gen Alpha.

The Licensing Mixtape · S3 E1: License Global Live - The Evolution of Kids Content

In this episode of The Licensing Mixtape, hear all about what to expect in the future from this category, from thought leaders in the kids industry including:

  • Mark Kingston, senior vice president, international consumer products, Viacom;

    • Gary Pope, co-founder, Kids Industries; and

    • Jon Gisby, executive vice president and managing director, WildBrain Spark.

The conversation is moderated by Anna Knight, vice president, licensing, Informa Markets.

Hear it all in the latest episode of "The Licensing Mixtape," and subscribe to the podcast on iTunes, Stitcher, Google Play, SoundCloud or Spotify.

Read more about:

Kids IndustriesViacomCBS

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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