In a brand-new episode of “The Licensing Mixtape” the Bioworld team tells License Global about their optimized fan engagement approach at retail.

License Global

May 15, 2021


In the latest episode of “The Licensing Mixtape,” McKenna Morgan, digital editor, License Global is joined by leading lifestyle licensee Bioworld Merchandising to chat about their approach to engage consumers across platforms – and how it is a key component to their retail success.

The Licensing Mixtape · License Global x Bioworld - Episode 2: Connecting Fans at Retail

In this insightful discussion, Beth Taylor, Jennifer Staley, Sean Parnell, Chad Neurenberg and Casey Hulse of the Bioworld team discuss how Bioworld connects with fans at retail. Bioworld has full capabilities at brick and mortar, retailer e-commerce, Amazon, social commerce and more. This multiple-level, cross-channel approach harmonizes the brand message to create cohesion no matter where the fans shop.

“What it’s really about is getting the right product in the right place at the right time to enhance expectations,” says Jennifer Staley, vice president, licensing, Bioworld Merchandising. “As an industry leader, Bioworld has invested in technology, product innovation and consumer insights to make it easy for our retail partners and to support them in their omnichannel solutions.”

Hear the full interview in the latest episode of "The Licensing Mixtape," and be sure to subscribe to the podcast on iTunesStitcherGoogle PlaySoundCloud or Spotify

Read more about:

Bioworld Merchandising

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like