The Licensing Mixtape: Brand Extensions, "League of Legends" and Gaming Retail with CAA-GBG

Season 2 continues with an exclusive interview with Robert Schwartz, vice president, sales, business development, CAA-GBG.

License Global

March 22, 2021


A new episode of The Licensing Mixtape is here.

Robert Schwartz of CAA-GBG talks to Patricia DeLuca and Ben Roberts of License Global to explore the "League of Legends" universe's depths, how gaming is facing a meteoric rise in terms of fandom, and what exactly Brand Extension means for the future of retail and consumer engagement.

The Licensing Mixtape · S2 E5: "League of Legends" and Brand Extensions with CAA-GBG

Gaming faces an astronomical rise in popularity and increases creativity and engagement through technical capabilities, next-generation consoles, and a growing gaming community.

"There's an amazing group of people creating these products from the coding side to the animators, it's just an amazing universe of talents, and that's exciting," says Schwartz. "We're seeing more female gamers getting involved – the platforms are all consoles, so you have PC games, you have mobile – so games are now everywhere and on all different devices. It's interesting watching the fans and how they play. 'League of Legends and their championships, these ratings rival the NFL Super Bowl."

To find out how CAA-GBG explores genuine brand extensions for the world's most popular esports PC game and how those extensions translate to retail, stream the episode now.

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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