Licensing International to Unveil Diversity and Inclusion Study Findings

Licensing International will debut findings from its global study on diversity in the licensing industry on Aug. 3.

License Global

July 13, 2020

2 Min Read
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Licensing International has announced it will unveil the results of its global study on diversity in the licensing industry during a webinar on Aug. 3.

The study was conducted by the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University. It was commissioned by Licensing International’s Inclusion, Diversity, Equity and Accessibility (IDEA) Committee in February. Licensing International member companies from around the world participated in the study. Their responses were combined with supplemental research and data analysis by the Geena Davis Institute.

Key learnings include:

  • 30.2 percent of survey respondents report that their organization has a diversity and inclusion program;

  • 17.8 percent of small organizations (1-50 employees) have a D&I program, compared with 67.5 percent of large organizations (501+ employees);

  • In the U.S., people of color account for 38 percent of the population, but only 13.5 percent of chief executive officers among member organizations; and

  • Women make up 51 percent of the global population, yet 24 percent of member organization chief executive officers are female, compared with 76 percent who are male.

“The findings of this study bear out what I think we all already know – there is work to be done when it comes to ensuring inclusivity and equal representation across our industry,” says Maura Regan, president, Licensing International. “This is a moral and a business imperative. Our goal is to provide the leaders of our industry with the knowledge and tools they need to take action and change the status quo. Sharing the findings of our research is just the first step in that process.”

The full results of the survey will be presented by the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University in a free webinar on Monday, Aug. 3 at 9 a.m. PDT/12 p.m. EDT. The event will also include a discussion about the path forward with experts and corporate leaders. Licensing International’s new Diversity & Inclusion Toolkit will be made available after the event and is also being shared with a number of other related trade associations.

Licensing International will use the research to benchmark the industry and evaluate progress in the years ahead. The study also serves as the starting point for the development of a Diversity & Inclusion Toolkit, providing guidance and resources for companies as they tackle this important issue. 

The study is part of the ongoing work of the Licensing International IDEA committee, which is sponsored by the NFL Players Association, with additional support provided by Sony Pictures, Sybo Games and USAopoly.

Licensing International originally announced the survey in February.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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