Study has released its second iteration.

License Global

October 19, 2022

1 Min Read
Header image for 2022 Global Study of Diversity in Licensing.
Header image for 2022 Global Study of Diversity in Licensing.Licensing International

Licensing International, in partnership with the Geena Davis Institute on Gender in Media and Netflix, hosted a live event to announce the results of the 2022 Global Study of Diversity in Licensing. The study, which was first established in 2020, measures benchmarks across the licensing industry to hold the industry accountable for its diversity and inclusion commitments placed in 2020. 

The 2022 study analyzed findings from two global surveys of Licensing International members and examined the effect the pandemic had on diversity and inclusion initiatives in the industry with a focus on employee retention. Notable findings include: 

  • 44% respondents reported their organization had D&I programming (up from 41% in 2021 and 23% in 2020)

  • 32% reported their organization had diversity education and training (down from 33% in 2021, but up from 21% in 2020)

  • Recruitment efforts (36%), D&I mission statements (36%) and education and training (32%) were some of the most common D&I program components in 2022

  • The top reasons respondents reported employees left their companies in 2022 included compensation (30%), life changes (26%) and morale (22%)

  • The top retention strategies employed in 2022 included flexible schedules (70%), hybrid work options (55%) and employee discounts (32%)

Related:The Insights Family Release Inaugural Licensing Report

All research materials are available online and free of charge courtesy of Licensing International to help its members, as well as the broader licensing community, build diverse and inclusive workplaces.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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