April 6, 2018
The winner of the License This! competition for new creative concepts was chosen Thursday in front of a live judging panel on the last day of Brand Licensing Europe.
Beating out the four other finalists was RaNT!, which took home the top title because "in a tough market, RaNT! stood out for its originality and topicality," according to Ian Downes, Licence This! chairman and managing director, Start Licensing.
Joining Downes on the judging panel was Paul Bufton, vice president, consumer products licensing and retail EMEA, Rovio Entertainment; Richard Haines, acquisitions and new business manager, Penguin Children's, Penguin Random House; and John Carolan, head of buying, childrenswear, Sainsbury’s Supermarkets.
As the winner, RaNT! will receive a fully furnished stand at Brand Licensing Europe 2015, worth £5,100, to bring its property to market next year.
This year’s runner-ups include: Ailsa Black Artwork presented by Alisa Black, Chef and Sue presented by Ann Edwards, and Give a Hoot by Rowena Blyth at Fourth Wall Brands.
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