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April 6, 2018
Levy has unveiled a new subsidiary, titled Rank + Rally, that will develop custom products and retail experiences for sports and entertainment teams, venues and events.
The new company will utilize a variety of resources across Levy in order to tailor retail offerings for each fan base–including exclusive lifestyle merchandise, like the Class of 67 collection for the St. Louis Blues, and immersive retail environments, like the Chicago Cubs championship pop-up store.
Furthermore, Levy has tapped Erin Jones to lead the subsidiary as senior vice president. In her new role, she will drive forward partnerships will sports and entertainment brands like the Chicago Cubs and Golden State Warriors, among others.
"This move is about resetting how fans look at merchandise at an event and beyond, like how Levy first elevated event dining expectations," says Andy Lansing, president and chief executive officer, Levy. "Fans want more than a generic logo-stamped shirt. They want more customization and merchandise that pushes past the traditional. Rank + Rally will bridge the gap, focusing on exclusive and collectible products that give fans stylistic license to wear team spirit outside the stadium."
Additionally, the new company has already secured several new partners–Brooklyn Sports & Entertainment, the Vegas Golden Knights and MGM.
BSE and Rank + Rally will collaborate on new merchandise, including lifestyle products for Barclays Center’s Swag Shop, which Rank + Rally will operate. Meanwhile, Rank + Rally will also develop limited edition exclusive and inaugural apparel and merchandise for the Vegas Golden Knights’ first NHL season.
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