Knepfer Opens Licensing Agency

Licensing industry veteran Tamra Knepfer announced the opening of TK Brand Group in New York City. The agency offers brand management services, specializing in licensing and brand marketing, for entertainment and character properties, corporate brands and fashion, art and lifestyle programs.

TK Brand Group clients include Sqwishland, Tavistock Restaurant Group, American Greetings Properties and the preschool television network Sprout.

Over the past 20 years, Knepfer has helped launch licensing and marketing campaigns for Disney Consumer Products, Sesame Workshop and American Greetings Properties.

“The time had come for me to take this passion and my years of experience and relationships in this industry to build a licensing agency with strategic brand management at the forefront of its programs,” says Knepfer. “We help brand owners looking for ways to extend their intellectual properties across various product categories, manufacturers looking for licenses to expand their product offerings by tapping into existing equities, retailers looking for exclusive brand opportunities, and companies simply looking to protect, manage, and grow their brands’ equity for the future–all while delivering incremental revenue to their bottom line.”