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King Features, Bulldog Licensing Link for Popeye and Betty BoopKing Features, Bulldog Licensing Link for Popeye and Betty Boop

The new agency is planning the expansion of licensing programs for Popeye, Betty Boop, Cuphead, Flash Gordon and The Phantom.

License Global

May 12, 2020

2 Min Read
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King Features Syndicate, a unit of Hearst, has announced the appointment of a new international licensing agent in the U.K. and Ireland – Bulldog Licensing.

Continuing King Features’ momentum throughout the region, Bulldog Licensing will expand the reach of the Popeye, Betty Boop, Cuphead, Flash Gordon and The Phantom brands to fans across the regions. The appointment follows the semi-retirement of John McInnerny, founder of Allsorts Licensing, King Features’ long-term U.K. agent.

Bulldog Licensing will look to build upon the success of the established licensing program from King Features, with representation for these characters across merchandising categories. The creative licensing agency will work with King Features to bring its portfolio of characters to life through a variety of merchandise. The appointment of Bulldog Licensing comes as King Features continues to celebrate two brand anniversaries this year: Betty Boop’s 90th and Popeye’s Olive Oyl’s 100th.

“We’re extremely excited to have Bulldog Licensing onboard to represent our iconic characters in the U.K. and Ireland, and we expect great things to come for our brands,” said Carla Silva, vice president and general manager, global head of licensing, King Features. “But the appointment is bittersweet. John McInnerny of Allsorts has been a dedicated agent and friend to the King Features family for many, many years. He is extremely well respected across the industry and his great sense of humor endears him to everyone he meets. We regret that our working relationship has come to an end but wish him a very happy and restful semi-retirement. Looking toward the future, we are eager to explore the next era of merchandising and promotions in the territories with Bulldog Licensing, who is one of the leading agencies in Europe and an innovator in the field.”

“King Features owns one of the most iconic collections of character brands in the world and the team at Bulldog are incredibly excited to have the opportunity to continue their expansion in our home territory,” said Rob Corney, group managing director, Bulldog Licensing. “On a personal note, I would like to wish John McInnerny all the very best as he moves to semi-retirement. John has been a huge influence on the licensing market and has been someone who has provided untold help and advice to me over the years. To pick up his mantle is a great honor.”

The appointment of Bulldog Licensing in the U.K. and Ireland continues King Features’ global expansion strategy as it looks to extend its international reach with new licensing deals and product offerings. King Features has appointed agents across the world including MJA Licensing in France, CPLG in Germany, Black White Orange in India, Vertical Licensing in Brazil, Medialink in China as well as renewing its relationship with current agents around the world. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.




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