KidKraft Hires Mattel Vet

KidKraft has tapped Geoff Walker to serve as the company’s president, chief executive officer and a member of the company’s board of directors, effective immediately.

In his new role, Walker will work to support KidKraft’s growth as it expands internationally and continues to create products for the toy and juvenile markets.

Most recently, Walker served as executive vice president and chief technology officer at Mattel, where he oversaw an innovation incubator, as well as the department that managed partnerships with companies such as Warner Bros. and Walt Disney Co.

Walker’s previous roles include serving as executive vice president and general manager at Mattel’s North American commercial division, executive vice president of the Fisher-Price global brands team and general manager and senior vice president of Europe, Eastern Europe and Russia, among other notable roles.