IPR Licensing to Rep Smithsonian in the U.K.IPR Licensing to Rep Smithsonian in the U.K.

IPR will build and manage a new program in the key priority market, drawing on the Smithsonian’s brand and vast collections.

“We are excited to bring the Smithsonian to the U.K. through compelling products and services,” says Carol LeBlanc, senior vice president, Smithsonian Enterprises. “Together with IPR Licensing, we look forward to developing a comprehensive licensing program that celebrates and showcases the Smithsonian, its museums and our vast collections.”

Product categories will include apparel, footwear, fashion accessories, home interiors and textiles, bags, gifts, stationery, consumer electronics, toys, apps and more.