IPR Licensing to Rep Smithsonian in the U.K.

IPR Licensing has been appointed as the exclusive U.K. licensing agency for the Smithsonian Institution.

License Global

October 17, 2018

1 Min Read

IPR will build and manage a new program in the key priority market, drawing on the Smithsonian’s brand and vast collections.

“We are excited to bring the Smithsonian to the U.K. through compelling products and services,” says Carol LeBlanc, senior vice president, Smithsonian Enterprises. “Together with IPR Licensing, we look forward to developing a comprehensive licensing program that celebrates and showcases the Smithsonian, its museums and our vast collections.”

Product categories will include apparel, footwear, fashion accessories, home interiors and textiles, bags, gifts, stationery, consumer electronics, toys, apps and more.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like