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Agency IMC Licensing has entered into a representation agreement with W. Atlee Burpee Company, the largest supplier of seeds to home gardeners in the United States. IMC Licensing is developing a strategic licensing plan and a portfolio of new licensed
April 6, 2018
products to expand upon the Burpee brand’s reputation for quality, home-grown vegetables.
According to Cara Bernosky, IMC Licensing president and co-founder, “With Burpee’s reputation as the undisputed leader in seeds known for resulting in the highest quality garden-grown products coupled with the consumer trend towards natural, fresh, and healthy products, we see great opportunity in expanding the Burpee brand into fresh, frozen, and canned fruit and vegetables. Many consumers recognize the quality products that Burpee seeds produce and would welcome the convenience of buying ready-to-eat Burpee product at their grocery.”
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