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IMC Creates New Licensing Division, Seals Deal with Auralex

IMC Licensing has launched a new license acquisition division to help identify, seek out and obtain brands that work best with their clients.The new division will be led by Todd Donaldson, vice president of sales, and Jayne Steverson, director of license

April 6, 2018

1 Min Read

The new division will be led by Todd Donaldson, vice president of sales, and Jayne Steverson, director of license acquisition.

In other IMC Licensing news, a line of custom-printed fabric-cover acoustic panels called SonicPrint is in the works through a deal between Auralex Acoustics and IMC Licensing.

IMC added on Hallmark Cards, Studio Canal and MGM to produce a gallery of licensed images for the Auralex acoustic covers. The art will be based on categories such as movie, music, sports, seasonal and poster art.

"We recognized a void in the home theater and home recording markets, as acoustical treatments were limited to single-color fabrics," says Tim Martin, director of sales and marketing for Auralex Acoustics. "Home décor and aesthetically pleasing environments are important to our customers and now, with the launch of SonicPrint, Auralex offers the best of both worlds, a high-quality acoustical panel with nearly limitless style and design options."

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