November 14, 2022
Licensed consumer products are fueled by children’s entertainment properties, and in a post-COVID world, parents are increasingly willing to spend money on their children’s entertainment. As such, it is important for businesses to understand the latest trends in kids’ entertainment and IPs to better target this demographic.
This whitepaper report will dissect how kids’ interest in intellectual properties and entertainment brands have evolved since the pandemic, between April 2019 and April 2022. This work does a factual representation of viewership engagement data as it pertains to entertainment brands alongside the activities and behavior of kids between the ages of 3-14.
In this whitepaper report, find answers to:
Streaming platforms direct impact on what types of content engage kids.
Audience fragmentation, and the steady rise of comics as a popular IP for children.
How to forecast brand opportunities that may emerge from the metaverse.
The rise and fall of brand desirability for superhero IP post-COVID.
Anime and manga’s continued influence on licensed consumer products.
The push for educational video content and how infants and Gen Z and millennials interact with it.
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