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December 9, 2020
In late 2019, the world learned of a new disease first identified in Wuhan, China. The virus causing that disease, COVID-19, was revealed to be highly contagious and potentially deadly. Globally the threat of the virus has caused worldwide concern and prompted lockdowns all over the world. No business was untouched by the pandemic, and we’re still seeing the effects to this day. But how has it impacted licensing thus far, especially in regard to consumer behavior, social media and the retail landscape?
License Global revealed this and more in its newest insights report: “License Global Insights – COVID-19: What Happens Next?” From how consumers are behaving in this new landscape, the impact of social distancing and temporary business shuttering on the retail market to long-term impacts of social media and more, this extensive study touches on the most important questions everyone in the licensing industry needs answers for during this unprecedented time.
Read more about:COVID 19
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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