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April 6, 2020
As the licensing industry continues to do its part to flatten the curve of the COVID-19 pandemic, many companies are adjusting to a new normal that includes working from home. License Global has continued to highlight the ways that the business community has adapted to the evolving nature of the industry on the fly. From Brainbase’s new technology stack to Vida Brands’ community outreach, our ongoing series shares the licensing community’s best-practices of working during such unprecedented circumstances.
In today’s continuation of our series, we take a look at Beanstalk. The licensing agency revealed its new virtual initiatives and shares how its partners are doing their part to help in this crisis, as well as the following inspiring note to the broader licensing community:
“COVID-19 has changed all of our lives so suddenly, from the way we work, socialize, travel, communicate and much more. While there is some relative comfort knowing that we are all in this together, the next months are going to be especially challenging as we adjust, remain calm and find new ways to stay healthy, work effectively and be virtually together. We will come together in unexpected and comforting ways. Creativity will be unleashed that will be enlightening. And we will have a new appreciation for the simpler things in life -- nature, family, friends and even slowing down from the day-to-day frenzy of the urban jungle. While we may not have expected that this situation would have unified us, it has. And it has forced us to be resilient. Resilience is a powerful and empowering trait. It gives us courage and some sense of control. Once this is behind us, we will emerge even stronger knowing that we endured the most difficult of setbacks.”
Wishing you all wellness and safety,
Allison Ames, President & CEO of Beanstalk
Beanstalk’s digital working initiatives include a weekly virtual happy hour when team members from its New York, Cincinnati and Miami offices come together to share cocktail recipes, binge-worthy show recommendations, tips for working from home and stories of gratitude with one another.
Beanstalk is also proud of the efforts its clients and partners are taking to help the global community at large during this crisis. Support initiatives include the following:
Diageo announced a suite of measures to help support the British drinks trade as it faces unprecedented challenges from the impact of the COVID-19 crisis. On St. Patrick’s Day, Guinness pledged £1,000,000 to support bartenders in the free trade across Great Britain. Thousands of bartenders will be able to benefit from the £1,000,000 fund intended for pubs and bars to put toward bartenders’ wages. A similar community fund is being set up in Ireland.
Beanstalk client Procter & Gamble has installed new lines to start production of hand sanitizer in five manufacturing sites around the world, including at a plant in Ohio. P&G has also begun producing face masks to help stop the spread of the COVID-19 virus.
The Vicks family of cold and flu brands – NyQuil, DayQuil and VapoRub – has donated $1 million to Direct Relief, one of the world’s largest medical relief organizations. These funds will go toward equipping front line health workers with protective gear and providing medicines and equipment needed to treat an anticipated spike in ICU patients. The organization is also working on expanding medical assistance to safety-net health facilities where chronic gaps are expected to widen.
Beanstalk client Stanley Black & Decker’s licensed partner Radians has donated more than 14,000 N95 respirator masks to Memphis and Shelby County, Tenn., to aid in COVID-19 relief efforts.
Battelle and Beanstalk client Ohio State have announced the development of a new rapid, sensitive diagnostic test for COVID-19. Ohio State’s Wexner Medical Center will begin using the new test under its existing FDA certification permits. The groups say the new test will increase and improve test processing in Ohio.
Chocolate maker GODIVA has sent chocolate and coffee to hospitals around the world to thank the healthcare community for their efforts battling the pandemic.
If you have stories, inspirational ideas or collaborations to share with the licensing community during these unprecedented times, email us at [email protected] with your best advice. We’ll be sharing our favorite messages in an article in the coming days.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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