Hoho Signs Cloudbabies Deal

Hoho Entertainment has signed Aykroyds & TDP for children’s nightwear and underwear for its preschool property Cloudbabies. "We believe this beautiful property will become a tremendous success in the toddler and preschool market and are really looking forward to working with Hoho to establish the brand across all U.K. retail areas," says David Aykroyd, joint managing director, Aykroyds & TDP.