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The Bombay Company Inc. has agreed to sell its intellectual property, which includes the Bombay brand name, to Bombay Brands LLC, a joint venture of Hilco Consumer Capital and Gordon Brothers Group. In a unique transaction structure, The Bombay Company ba
April 6, 2018
nkruptcy estate retains a 25 percent interest in Bombay Brands. The acquisition is subject to approval by the U.S. Bankruptcy Court for the Northern District of Texas, Fort Worth Division.
Until its recent bankruptcy and liquidation of assets, The Bombay Company designed, sourced, and marketed a unique line of home accessories, wall décor, and furniture through 384 retail outlets and the Internet in the United States and internationally.
Hilco Consumer Capital will assume day-to-day brand-management responsibilities and will immediately undertake a strategic brand rebuilding program designed to leverage the intrinsic value of the Bombay name. Through licensing strategies with retailers, wholesalers, and franchisees, a broad range of new consumer products will be created and marketed internationally. Assistance will be provided by The Bombay Company estate and brand strategies and marketing firm Graj+Gustavsen, also a partner in the joint venture group.
John Collins, an executive with Hilco, was named president and chief marketing officer of Bombay Brands.
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