Haven, Walnut Melbourne Stitch Mr. Men Little Miss Deal

Award-winning licensing agency snags deal with Walnut Melbourne.

License Global

November 13, 2019

1 Min Read
Haven Global.png

Haven Global has brokered a deal with Walnut Melbourne to create an exclusive Mr. Men Little Miss Resort collection for infants and kids.

The collaboration, which launched Nov. 7, depicts book characters including Mr. Strong, Mr. Tickle and Little Miss Princess. The collection includes onesies, bodysuits, rompers, bloomers, dresses, shoes and more.

Mr. Men Little Miss characters were reworked especially for this collaboration. The Walnut team has reworked Mr. Men Little Miss characters into an underwater fantasy including both mermaids and merboys. Mr. Men Little Miss characters have become globally known for their 1970s stylized illustrations.

The range is available online via Walnut Melbourne and The Iconic, as well as in-store at 50-plus independent boutiques across Australia while supplies last. Prices range from $24-$90.

Walnut Melbourne has grown to become a leader in the children's footwear space in the 12 years it has been in business. It boasts affordable prices in addition to its new collaboration with Haven Global and Mr. Men Little Miss. Today, Walnut has expanded to include ladies’ footwear and babywear. 

In addition to Walnut Melbourne, Haven Global boasts clientele such as Toys ‘R’ Us, Pokémon, Pantone, Viacom and Crayola. It has been in business for more than 25 years and recently debuted a “Sesame Street” art exhibit in Melbourne, Australia. The “Sesame Street” partnership highlighted the 50th anniversary of the long-running PBS mainstay.

 The agency also recently partnered with YouTube influencers Vlad and Nikita. Vlad and Nikita’s YouTube channel uses a mix of animation and live action to create comedic shorts for the young children’s demographic. The duo’s channel currently has more than 27.7 million subscribers and 11.5 billion views.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like