Haven Global has signed a representation deal with YouTube influencers Vlad and Nikita in Australia.
The agreement will see Haven work on the development of new content streams as well as building a global consumer products program. Haven takes on the kidfluencers’ brand as it expands internationally.
Vlad and Nikita’s YouTube channel uses a mix of animation and live action to create comedic shorts for the young children’s demographic. Since launching in 2018, the channel currently has more than 27.7 million subscribers and 11.5 billion views. The reach of the series is catapulted by the fact the show has been localized and translated into 10 languages including German, Spanish, French, Portuguese, Hindi and Arabic.
“We are proud to partner with Haven, and together, we will endeavor to develop Vlad and Nikita into a fabulous global brand,” says Sergey Vashketov, father, Vlad and Nikita. “Every day we make children all over the world smile bringing happiness into their lives; now they will have the opportunity to be closer to Vlad and Nikita.”
Haven has extensive experience working with kidfluencers in the licensing industry. Most recently, the agency helped broker a deal between YouTuber CKN Toys and Nickelodeon.