Hachette U.K. to Produce WWE Partwork

Hachette Partworks and WWE are working together on a new project to be tested at the end of 2010 in the U.K. The product, known as an OWWE Super Poster, will feature a different WWE superstar each month.

Each issue will include information for fans, including images and quotes from the superstars themselves. The issue also folds out to become a giant poster of the featured superstar and each issue will come with a free WWE superstar figurine.

"We are delighted to be working with WWE to bring the brand to retail with an exceptional offer of a giant poster and randomly sorted WWE Superstar figurine with every issue," says Celeste Surugue, Hachette U.K.'s managing director. "Kids will soon be able to find their favorite heroes at the newsstands. The potential is huge."

Ross Walker, senior director of international consumer products for WWE, says: "The quality of the offering is in keeping with our commitment to providing a compelling consumer proposition, reinforces WWE's ongoing work encouraging literacy and I anticipate will be a resounding success."