Gapchinska Scoops Bologna Licensing Award

The MDL represented property wins the Bologna Licensing Award.

License Global

May 28, 2020

1 Min Read

A collaboration brokered by Italian agency Maurizio Distefano Licensing, between the Gapchinska brand and Malia Edizioni, has won the Best Licensed Publishing Project at the Bologna Licensing Awards. The Property of the Year award was won by Bing, also managed by MDL in Italy.

The deal saw Malia Edizioni create a new line called Vite Imperfette (or Imperfect Life), which includes a range of homewares and stationery including notebooks, bookmarks, travel mugs, pocketbooks and magnets.

 “The collaboration with Malia Edizioni shows the true diversity of the Gapchinski property and we are thrilled that it has been recognized with this award,” says Maurizio Distefano, founder and president, Maurizio Distefano Licensing. “The collection is unique and appeals to a wide age range, from youngsters to adults. It’s a real honor to have been recognized by the Bologna Awards for two of our brands.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like