Frederick's of Hollywood into Middle East

Frederick's of Hollywood Group announced an exclusive multi-year agreement with Abu Dhabi-based Emirates Associated Business Group to build and operate Frederick's of Hollywood retail stores in the Middle East.The agreement provides for EABG to open at le

April 6, 2018

1 Min Read

The agreement provides for EABG to open at least 10 Frederick's of Hollywood retail stores in six Middle Eastern countries over the next three years, with additional store openings possible. The flagship store in Abu Dhabi is scheduled to open in April.

"Frederick's of Hollywood is known as a fun, sexy brand for women around the world; however, we currently only sell our products in North America,” says Thomas Lynch, chairman and chief executive officer of Frederick's of Hollywood Group. “The agreement with EABG to open stores in multiple Middle Eastern countries is an exciting first step for Frederick's of Hollywood in our strategy to extend our customer reach to new parts of the world. By utilizing licensing agreements to enter new geographic markets, we can cost effectively and quickly grow our business, while also benefiting from our partners' knowledge, presence and experience in these new retail environments."

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