Thomas Ferguson’s new agency, Backstory, will focus on licensing and more.

License Global

July 23, 2020

1 Min Read

Thomas Ferguson, former vice president, licensing partnerships, Endemol Shine North America is launching a new multi-disciplinary firm called Backstory.

At Backstory, Ferguson will build strategic brand and client programs through licensing deals and other consumer-reaching activations. One of Ferguson's first clients is his former employer Endemol Shine, where he was retained to build strategy for the 2020 “MasterChef” Junior Tour.  He has also been tapped by Little Cinema to consult on their licensing business and monetization of their award-winning immersive experiences. 

In his role at Endemol Shine North America, Ferguson was the business and creative lead for first-of-their-kind revenue channels including the “MasterChef” Cruise, EatWith “MasterChef,” Cooking With “MasterChef and the MasterChef” Junior Live tour.

"The Backstory mission is simple – marry creativity with revenue-generating strategy,” says Ferguson.  “Striking that balance is harder than ever before and I'm excited to help clients explore and execute ways to meaningfully grow their brands and businesses."

Ferguson was named one of the "40 under 40" by License Global Magazine in 2019 and most recently, two of his projects - the “Black Mirror”: Nosedive board game and the cookbook "MasterChef Junior Bakes!" – have been nominated for Licensing International Awards.


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like