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Endemol Shine NA, a division of Banijay, has promoted consumer products executive director Scott Shillet to vice president, licensing.
August 18, 2021
Leading all creative licensing partnerships, Shillet – who has been with the company since 2019 – will oversee the production of products across the vast library of both scripted and non-scripted properties in North America.
“Scott brought a great reputation and solid experience in the entertainment licensing space when he originally joined us and he’s proven to be a true leader for our team and someone who can think outside the box and create unique, new opportunities for our stable of hit TV series and global brands,” says Ben Samek, president, chief operating officer, Endemol Shine Americas.
“I am excited to take on this expanded role and continue bringing our beloved and diverse portfolio of brands to life through unique products and experiences,” says Scott Shillet, vice president, licensing, Endemol Shine North America. “We have some very exciting and innovative projects in the pipeline, and I look forward to working with our best-in-class partners to create additional opportunities for fans to engage with their favorite shows.”
Working closely with Banijay Brands – the commercial division of the entertainment company – Shillet will also develop brand licensing opportunities for properties “Peaky Blinders,” “Simon’s Cat,” “MasterChef” and Facebook’s top-ranking television profile and British icon, “Mr. Bean.”
Speaking exclusively to License Global in the brand-new August Issue, Shillet highlights the amazing trajectory of the group’s properties, as well as his view on what makes them work so well as global brands.
“All of our brands have their own niches in terms of target demographics and that’s the wonderful thing about Banijay and Endemol Shine North America is that we have something for everyone,” says Shillet. “All of our brands are global, they’re beloved around the world so there’s a lot of synergies when working on global partnerships. But overall, the biggest benefit is obviously having a much deeper catalog.”
Read more about:Endemol Shine Group
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