Dr. Seuss Enterprises, Dapper Labs to Create Digital CollectiblesDr. Seuss Enterprises, Dapper Labs to Create Digital Collectibles
The digital collectables allow fans to “wholly own” the products
July 21, 2020
Dapper Labs, the company behind the consumer blockchain game CryptoKitties, has announced that it is further expanding its push to bring blockchain to mainstream consumers by partnering with Dr.Seuss Enterprises to create all new digital collectibles to the Flow blockchain.
Featuring some of Dr Seuss’ popular characters, including Cat in the Hat, The Lorax, Horton and Thing One and Thing Two, the web-based experience will enable fans of Dr.Seuss’s universe the ability to collect digital packs of their favorite characters and own them on blockchain forever.
To access, fans simply visit drseuss.onflow.org and begin assembling digital decals to organize into collections. As they amass these collections, they will be given the opportunity to discover and unlock exclusive content that they can use to publicly post and showcase their fandom for the brand.
“As the world moves increasingly online, so has consumers’ desire for discovering and collecting digital memorabilia that brings them one step closer to their favorite athletes, musicians and iconic characters,” says Roham Gharegozlou, chief executive officer and founder, Dapper Labs. “With our new Dr. Seuss digital decal experience, we are marrying the best of both worlds - allowing fans to interact and discover something entirely new, while tapping into our collective nostalgia for the characters that mean so much from our childhood. We are thrilled to be working alongside Dr. Seuss Enterprises to launch this first of its kind endeavor that is bound to bring joy to Dr.Seuss fans around the globe.”
The partnership adds to Dr. Seuss Enterprises’ recent announcements. The company recently announced a slate of deals with European partners earlier this year.
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