A consumer products program inspired by Coyote Peterson is in development.

License Global

February 19, 2020

1 Min Read

Discovery has announced the development of a consumer products program inspired by adventurer Coyote Peterson. Peterson, who has the most-viewed animal channel on YouTube, “Brave Wilderness,” with more than three billion views to date, recently joined Animal Planet with an all-new television series, “Coyote Peterson: Brave the Wild.”

Discovery will represent Peterson across all licensing categories and develop a consumer products program that extends his mission to excite, encourage and educate the next generation of animal enthusiasts.

“Coyote Peterson is a great example of Discovery talent whose personality transcends the screen and connects deeply with our passionate fans around the world,” says Carolann Dunn, vice president, consumer products, Discovery. “Animal Planet serves animal lovers of all ages, and with Coyote we are thrilled to be able to connect with that younger audience through a line of fun, innovative and inspirational toys.”

Discovery is building out a dedicated consumer products program specifically aimed at children ages 4 to 8. The core focus for the merchandising program to start will be on toys and aspirational play patterns with extensions into publishing, packaged goods and outdoor apparel, gear and accessories.

“Coyote Peterson: Brave the Wild” airs on Animal Planet Sundays at 9 p.m. ET/PT and is available on the Animal Planet GO app in the U.S.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like