Sponsored By

CPLG Ups Brenda Draaisma

CPLG has promoted Brenda Draaisma to general manager of CPLG Benelux.

License Global

March 14, 2019

1 Min Read

Draaisma will report to Maarten Weck, the company’s recently-appointed executive vice president and managing director.

Draaisma will oversee licensing strategy, promotions, publishing and retail development at CPLG Benelux.

“Since joining CPLG eight years ago, Brenda has been instrumental in growing our retail relationships and championing our brands across the Benelux and, more recently, the Nordics regions,” says Weck. “She has played a pivotal role in expanding our entertainment and lifestyle portfolio, delivering exciting retail programs and brand collaborations. This new position allows Brenda to give focus to this key market and lead the team to further strengthen our clients’ properties across the region.”

Draaisma has worked at CPLG Benelux since 2011, when she joined as retail and marketing director. She has also held roles at Deoleo (formerly Grupo SOS), Orangina Schweppes and Mattel.

“CPLG is a fantastic company to work for, and it is very exciting to be given the opportunity to take on a fresh challenge,” says Draaisma. “I am looking forward to spearheading commercial and retail strategy for Benelux and further growing the business.”

Read more about:

CPLG

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like