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Conde Nast has partnered with multichannel retailer HSN for a new collection of culinary products under the Bon Appetit label, which will be available exclusively through HSN sales platforms, including television, online and mobile. The collection will la
April 6, 2018
The collection will launch January 31, with new additions added to the collection each month. The line will include an impressive array of high quality, modern stainless steel cookware; small appliances including pressure cookers and immersion blenders; as well as cutlery and prep tools.
All products will be developed in partnership with Bon Appetit experts and rigorously vetted in the magazine's test kitchen. Experts from the Bon Appetit Test Kitchen will appear on-air to offer tips, recipes and cooking demonstrations to HSN customers.
Conde Nast and HSN first partnered in 2008, and this type of partnership represents the type of licensing venture Conde Nast is currently most interested in pursuing for its portfolio.
"We're delighted to be able to work so closely with HSN to develop a collection of high quality products for our readers," says Adam Rapoport, editor-in-chief at Bon Appetit. "In the magazine, we often talk about the tools needed to bring a menu to life, and therefore we felt it was extremely important to create a line that would allow home cooks to get the most from their favorite recipes and strengthen the trust readers already have in Bon Appetit."
“HSN is excited to deepen our partnership with Bon Appetit and extend our strategic marketing relationship with Conde Nast,” says Bill Brand, executive vice president of programming, marketing and business development for HSN. “This brand partnership leverages Bon Appetit’s rich editorial content with HSN’s ability to develop great products and one-of-a-kind consumer experiences.”
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