Bulldog Finds New Exec in Unlikely Place

Bulldog Licensing has appointed former genetics scientist Sole Puerto as creative services executive as its looks to expand its portfolio in the U.K.

In her new role, Sole will be responsible for creative approvals.

“Despite her scientific background, she is a very accomplished artist and will be an integral part of our ongoing growth, direction and development,” says Rob Corney, managing director, Bulldog. “I can also guarantee that no one else in licensing has spent the last few months harvesting stem cells from high pedigree horses to develop new treatments, so that’s another first for Bulldog.”