‘Brainiac’ Takes to the Stage

Sky One ’s zany science program, “Brainiac: Science Abuse,” is being staged live in theaters across 20 UK cities, starting in London at the Hackney Empire, last week. More dates will be added later.

“The Brainiac Live Show is a great addition to the Brainiac brand activity,” says Start Licensing’s Ian Downes. “A number of licensees are being signed to the brand following the launch of a range of products in W.H. Smith at Christmas. ‘Brainiac’ appeals to licensees as it has a very original look, a solid audience, and allows them to target new areas of the market.”