Alienware and Dell Bring New Experiences, Tech to E3

Alienware and Dell have teamed up to offer gamers new hardware, eSports partnerships and community programs.

License Global, Content Editor

June 17, 2018

1 Min Read

Alienware and Dell have teamed up to offer gamers new hardware, eSports partnerships and community programs.

New offerings include:

  • Alienware wireless gaming headset;

  • a new Alienware Elite gaming mouse;

  • the Alienware Command Center, an intelligent audio device;

  • and a Windows 10 Inspiron gaming desktop with AMD Processors and graphic cards.

​​​​​​​Alienware has also partnered with Tobii and Team Liquid to develop Alienware Academy, an eSports skill-building digital platform.

The company has also launched the new “Alienware Arena App” which allows fans to access the stay connected to the gaming community through their mobile phones.

The gaming company has also teamed with the Detroit Renegades, a Detroit-based eSports league for new training software.

“As pioneers in PC gaming, it’s our responsibility to continuously innovate to deliver the best gaming solutions possible for our community,” says Frank Azor, vice-president and general manager, Alienware, Gaming and XPS, Dell. “This E3 is no exception. This year we are enhancing the ultimate gaming experience with a new online training platform, brand new peripherals and some awesome eSports partnerships, helping all players take their game to the next level.”

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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