The French entertainment group Media-Participations has appointed Alicom Licensing as its merchandising agent in Nordic territories for “Lucky Luke” and "Yakari." In addition to the publishing program by Egmont, Alicom, which has alr

April 6, 2018

1 Min Read

The French entertainment group Media-Participations has appointed Alicom Licensing as its merchandising agent in Nordic territories for “Lucky Luke” and "Yakari." In addition to the publishing program by Egmont, Alicom, which has already signed a direct-to-retail deal with H&M, will develop the Nordic licensing program with both “Lucky Luke” style guides.

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