Cyber Group Studios Expands Leadership TeamCyber Group Studios Expands Leadership Team
Michele Massonnat has been promoted to the position of vice president, sales and acquisition, and Ben Abrass has been appointed head of digital.
March 15, 2023
Cyber Group Studios has added to its leadership team with the promotion of Michele Massonnat to the position of vice president, sales and acquisition, and the appointment of Ben Abrass as head of digital. “We’re charting a course that perfectly positions us for the future,” says Dominique Bourse, chairman, chief executive officer, Cyber Group Studios. “I’m proud and excited about the talent we have attracted and confident that 2023 will be a spectacular year filled with many new milestones.”
“This is a very exciting time for us,” says Raphaelle Mathieu, executive vice president, Cyber Group Studios. “I am proud to strengthen our team with these two exceptional talents. More than ever, we are dedicated to pushing the boundaries of what’s possible in animation and in the digital space.”
Formerly senior sales manager at Cyber Group Studios, Massonnat is now managing the company’s sales in French-, German-, Spanish- and Dutch-speaking European countries in addition to Scandinavia, Eastern Europe, Greece, Turkey, Portugal, Middle East, Africa and Canada.
Massonnat has over 20 years of international experience in television, home entertainment sales, marketing and media rights distribution. She reports to Mathieu to establish the company's global sales strategy.
Abrass comes to Cyber Group Studios with a wealth of experience in the digital field; he will oversee digital strategy, developing native content, creating new revenue streams with a focus on D2C and Web3 and finding new and innovative ways to engage and inspire viewers. He reports to Mathieu.
Prior to joining Cyber Group Studios, Abrass was a creative strategist at Warner Bros, where he worked on innovative digital-first projects. While there, he was selected to be part of HATCH, WarnerMedia's talent program for the launch of HBO MAX.
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