LIMA Organizes 40+ Seminars for Licensing Expo

More than 40 seminars and roundtable discussions hosted by the International Licensing Industry Merchandisers' Association are to take place the at upcoming Licensing International Expo at the Mandalay Bay Hotel and Resort in Las Vegas, June 2 to 4.

"The Licensing University 2009 conference program is designed to give attendees the knowledge and tools they need to not only weather the current economic storm but to position themselves to prosper when the economy rebounds," says Charles Riotto, president of LIMA. "Whether you're new to licensing or a veteran licensee or licensor, retailer or manufacturer, there are dozens of worthwhile seminars to choose from, many of which are eligible for credit under our Certificate of Licensing Studies program."

Topics include "The State of the U.S. Licensing Industry," "Tour of the U.S. Retail Market," "Licensing for Beginners in Today's Marketplace," "The States of Brand Licensing in 2009," "Getting Your Brand Ready for Licensing," "Using Market Research to Develop Licensing Strategy," "Viral Marketing and New Media," as well as an event first-ever keynote address by Dan Stanek, executive vice president of TNS Retail Forward and many others.

To view the completed lineup visit www.licensingexpo.com/conference. Registration can be done online or by phone at (888) 644-2022. Sessions have limited seating, and registration is on a first-come, first-served basis. Session pricing is as follows: single session member/non-member, $150/$180; five-pack member/non-member, $475/$585; all-inclusive member/non-member, $994/$1,170. For information about the 2009 Licensing University conference program, contact Christina Attardo at [email protected] or call (646)744-3741.